Branding Standards
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Conway Public Schools is very proud of our students and staff, and our branding reflects this pride. The "Home of the Wampus Cats," Conway Schools has one of the most unique mascots in the nation. Our 6-legged cat ("4 to run at the speed of light, 2 to fight with all its might!") embodies the tenacious and competitive spirit of all our teams and activities.
As leaders, we have worked hard to consistently brand our district with official logos and colors that represent the excellence and integrity of Conway Public Schools. You will find our branding standards and recommended Style Guide. Please join with us as we come together to support the Wampus Cats, always looking our best and giving the finest impression of our Conway schools that we can!
Thank you again for supporting our students and our schools! Go Wampus Cats!
Heather Kendrick
Communication Specialist
Conway Public Schools
Brand Guidelines
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- Do not alter the proportions of the logo
- Make sure the logo is legible- do not layer words or other images over the logo, make it a size that is readable, and leave an empty border around the logo
- Do not change the color of the logo
If you have any questions or need any assistance, please email kendrickh@conwayschools.net.
Fonts
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To try to maintain continuity, please use the fonts below in documents and on projects when available.
HEADLINE AND SUBHEAD FONTS
Buinton Regular
Factoria Ultra Sheared / Factoria Ultra
TEXT AND COPY FONTS
Acumin Condensed Bold / Acumin Medium
GENERAL USE FONTS
Helvetica Regular / Helvetica Bold
Arial Regular / Arial Bold
CPSD Logo Files
Wampus Cat Head (PNG)
Wampus Cat Head (JPG)
Wordmarks (PNG)
Wordmarks (JPG)
C Logo (PNG)
C Logo (JPG)
Apple Logo
Color Guide
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"Wampus Cat" Blue
Pantone 286 U
C = 91 M = 75 Y = 1 K = 0
R = 46 G = 85 B = 165
HEX# 2e55a5
Gray
Pantone 428 C
C = 24 M = 17 Y = 16 K = 0
R = 193 G = 197 B = 200
HEX# c1c5c8
White
C = 0 M = 0 Y = 0 M = K
R = 255 G = 255 B = 255
HEX# ffffff